The ever-changing landscape in the music industry requires musicians to be extra creative––with their music, of course, but also with the business side.

Free streaming has altered musicians’ bottom line so dramatically that today, music itself is the least profit-generating product an artist can offer. With abysmal payouts from streaming services like Apple and Spotify, even huge-name acts like Cardi B, Taylor Swift and DJ Khaled have turned to “bundling” their music with other items like T-shirts, concert tickets or even energy drinks to drive sales.